Never Have I Ever

For the final season of Mindy Kaling’s Never Have I Ever, Netflix wanted their social presence to still feel true the show while standing out from other seasons. We landed on the idea of a personalized yearbook that the whole class has signed and scribbled on.

The concept and content resonated strongly with the show's audience, achieving an 11% engagement rate. It was a perfect way for us to graduate the show with fans, sharing in the excitement of the final season.

Role: Senior Art Director (Concepting, Style Setting/Implementing, Designing)

Team: Edzer Scott (Lead Art Director), Abby Fuess (Junior Art Director), Erin Melin (Junior Designer), Morgan Perry (Senior Social Strategist), Nick DeChicchis (Social Strategist)

We created content that connected with fans about the bittersweet ending, looking back at our favorite moments and how our favorite characters have evolved.

Character Evolutions

Sick Burns

Memeable Moments

Favorite Character Quotes