Hello Macy’s

In addition to what is shown on my the cover of my site (of which I encourage you to check out A+ and Ally work), I wanted to include this project that involved a lot of planning, on-set directing, and quality post-production. Thank you for your consideration!

Peacock Halloween Nightmare

In order create some hype about all the great horror movies available on Peacock, we created a point-and-click virtual escape room that puts horror fans to the test.

The game starts out as a typical movie night where you're about to watch a horror movie on peacock, but the mood quickly changes as the news interrupts your viewing experience to let you know that a serial killer has escaped. From there the lights go out, and you're kidnaped by the killer. They take you back to their home. The only way you can escape is to play their sick game and go room-to-room to solve the various puzzles. For fans who love a fright, they can toggle on horror mode, which makes puzzles harder and adds occasional jump scares.

To keep fans coming back to Peacock, we released a new batch of rooms every week in October.

For this project, I helped plan and direct the photo shoot, edit photos, and create graphics for the games.

Chapter 1 – Tutorial and Set Up

Chapter 2 – Welcome to the Nightmare

Chapter 3

Chapter 4 – Peacock Originals

Chapter 5 – Child’s Play

Chapter 6 – Universal Monsters

Chapter 7 – Saw

Chapter 8

Chapter 9

Chapter 10 – Escape

Finale

At the end, we drove players to add Peacock’s horror movies to their watch list and offered the option to play again.

Role: Senior Art Director (Art Direction, Graphic Design, Photo Editing, Typography, UX/UI)

Team: Rachel Effendy (Global Head of Social), Jon Uleis (Lead Developer), Matt Comer (Lead Creative), Dan Salerno (Lead Producer), Jaclyn Kessel (Lead Art Director), Edzer Scott (Senior Art Director), David Giraldo (Junior Motion Designer), Becca Kent (Senior Digital Producer), Dillon Puswald (Photographer), Armani Parker (Production Intern)