Peacock Halloween Nightmare

In order create some hype about all the great horror movies available on Peacock, we created a point-and-click virtual escape room that puts horror fans to the test.

The game begins as a typical movie night watching a horror film on Peacock, but the mood shifts when news breaks of a serial killer's escape. Suddenly, the lights go out, and you're kidnapped by the killer and taken to their home. To escape, you must play their game, solving puzzles room by room. Horror fans can toggle on horror mode, which makes puzzles harder and adds jump scares.

To keep fans coming back to Peacock, we released a new batch of rooms every week in October.

For this project, I helped to plan and direct the photo shoot and assist with editing in the post-production process as needed.

Role: Senior Art Director (Art Direction, Graphic Design, Photo Editing, Typography, UX/UI)

Team: Rachel Effendy (Global Head of Social), Jon Uleis (Lead Developer), Matt Comer (Lead Creative), Dan Salerno (Lead Producer), Jaclyn Kessel (Lead Art Director), Edzer Scott (Senior Art Director), David Giraldo (Junior Motion Designer), Becca Kent (Senior Digital Producer), Dillon Puswald (Photographer), Armani Parker (Production Intern)

Chapter 1 – Tutorial and Set Up

Chapter 2 – Welcome to the Nightmare

Chapter 3

Chapter 4 – Peacock Originals

Chapter 5 – Child’s Play

Chapter 6 – Universal Monsters

Chapter 7 – Saw

Chapter 8

Chapter 9

Chapter 10 – Escape

Finale

At the end, we drove players to add Peacock’s horror movies to their watch list and offered the option to play again.