SONY Future Proof

SONY Future Proof is a video series exploring how technology fuels creativity to shape the future of culture, education, and entertainment. Each episode features creatives and innovators using SONY technology to push boundaries and create something that is “Future Proof” and can stand the test of time.

For this campaign, I contributed to the design templates and animation, using large, simple rounded shapes to act as a canvas for the bold questions and content. The fragments of circles represent the collaborative process—people and ideas coming together to create something new. The smooth, simple movements reflect SONY’s ability to seamlessly facilitate innovation. The colors change in each video to correlate with the content or relate to the theme.

Design and Animation Templates

Selected Videos

These I made alongside some talented coworkers from Technology, Humans, And Taste including Creative Director, Cameron High and Senior Designer, Oscar Ma