With so many different styles and frames, Warby Parker needs a real-world event to bring the personalities of the glasses to life. Introducing Glasses + Co., a pop-up shop and bar where guests mingle and meet the characters of the new collection. There they’ll find their signature style and try a character-inspired cocktail. Come meet the personalities. And some people, hopefully with personality.
A summer assignment in which I was asked to develop a new visual identity for Storm, a lifestyle store in central Copenhagen. Much more than its storefront, Storm is a platform for trendsetting artistic and business ventures headed by owner and founder, Rasmus Storm. I created a new logo, business cards, shopping bag, sticker, and t-shirt off the idea that Storm's business and artistic ventures break beyond the boundaries of his storefront. Also, I created a poster and window sticker for Storm's event during Copenhagen Fashion Week. This was an assignment for the Danish Institute for Study Abroad.
For this work, I was awarded the Pratt Institute DIS Design Award and Grant. By entering the Storm Rebranding work into a Pratt Institute exhibit showcasing design work from the DIS study abroad program for 2015, I was one of three recipients to receive the award and a $2,000 grant in recognition of my academic excellence throughout my studies in the summer program at DIS Copenhagen.
Problem: Refugees need to learn English and many do not have phones.
Solution: T-mobile will donate your old phone, preloaded with Duolingo, to a refugee to aid their transition into American society.
Be Home Butter Knife and Dish
We were tasked with designing an eco-friendly package for a knife of our choice that will last the entire lifespan of the knife with an already existing brand. Growing up in the south with heavily buttered foods, I created a sustainable package for a butter knife, specifically a Be Home butter knife. Be Home is a home and furnishing wholesale company that practices making handmade, ecologically friendly, and responsibly-produced products. The package, made of all wood, simultaneously acts as a butter dish that mimics the shape of the knife with an insert for the knife when not in use. The package is wrapped in a string to allude to the wood's origins, being recycled from the lumber industry.
The tag reads: "Be Home's Butter Knife and Dish are made from excess materials left behind from the logging industry so no new trees are cut down. Lovingly made in San Francisco.”